The Naia(ds) are mythological spirits and guardians of the planet’s sacred waterways.

They are protectresses
of the life-bearing flows of Earth.

We invoke their powers to sing us like selkies between worlds; to carry us bravely to fertile depths; to uncover latent potentials of renewal.

As water dances across the land it connects distant natures and cultures, reminding us that all life is interdependent and in endless motion.

May what we bring into being embody this truth, an act of caring devotion.

The Naia(ds) are mythological spirits and guardians of the planet’s sacred waterways.

They are protectresses
of the life-bearing flows of Earth.

We invoke their powers to sing us like selkies between worlds; to carry us bravely to fertile depths; to uncover latent potentials of renewal.

As water dances across the land it connects distant natures and cultures, reminding us that all life is interdependent and in endless motion.

May what we bring into being embody this truth, an act of caring devotion.

The Naia(ds) are mythological spirits and guardians of the planet’s sacred waterways.

They are protectresses
of the life-bearing flows of Earth.

We invoke their powers to sing us like selkies between worlds; to carry us bravely to fertile depths; to uncover latent potentials of renewal.

As water dances across the land it connects distant natures and cultures, reminding us that all life is interdependent and in endless motion.

May what we bring into being embody this truth, an act of caring devotion.

About

About

About

Founded in 2024, Naia Trust is an animist steward of capital committed to serving economic, cultural and spiritual renewal during a time of great transformation.

We are a family office moved by the urgency of our times and committed to employing approaches that are unconventional, catalytic and in service to all life, through investments, strategic philanthropy and advocacy. Naia Trust grew out of years of work initiated by Ground Effect, honoring and continuing its legacy.

Our Team

Alexa Firmenich

Founder and Principal
Bio >

Alexa Firmenich is an investor, consultant and facilitator focused on climate and biodiversity. She was most recently co-director of SEED, a new center of the Crowther Lab at ETH Zurich developing the world's most holistic measure of biodiversity to crystallise the value of nature into the global economy. Parallel to her work with Naia Trust, she is trained as a group facilitator in leadership development and ecological pedagogy, designing multi-day learning journeys within landscapes. She is also an author, podcast host of Lifeworlds, a founding board member of Terra Habitus, a Mexican environmental fund that operates large-landscape conservation and watershed restoration, and a wilderness guide.

Alexa Firmenich

Founder and Principal
Bio >

Alexa Firmenich is an investor, consultant and facilitator focused on climate and biodiversity. She was most recently co-director of SEED, a new center of the Crowther Lab at ETH Zurich developing the world's most holistic measure of biodiversity to crystallise the value of nature into the global economy. Parallel to her work with Naia Trust, she is trained as a group facilitator in leadership development and ecological pedagogy, designing multi-day learning journeys within landscapes. She is also an author, podcast host of Lifeworlds, a founding board member of Terra Habitus, a Mexican environmental fund that operates large-landscape conservation and watershed restoration, and a wilderness guide.

Daniela Litowitz

Strategic Direction
Bio >

Daniela works as a strategic advisor, facilitator and experience designer for high-impact leaders and organizations around the world. She has spent her professional life building ventures focused on social innovation in the United States, Middle East and Latin America. She has advised futurists, venture capitalists and visionaries and helped bring their large-scale initiatives from idea to manifestation. Previously, she served as Social Enterprise Special Advisor at Columbia University, Director of Global Partnerships at University of Pennsylvania's Center for Social Impact Strategy and Director of Strategy at Jerusalem Venture Partners. She received her Masters in International Affairs from Columbia University, founded TEDx events in Jerusalem, at the United Nations and Columbia University. She is also the Co-Founder of Casa de Ayni, a holistic leadership school for social impact inspired by the philosophy of Ayni, an Andean principle of sacred reciprocity. Daniela is a 500hr certified Hatha Yoga teacher and received her 200hr certification at Kripalu. She is a graduate of VITAL, a yearlong professional training program to provide safe, ethical, and effective psychedelic healing and integration.

Daniela Litowitz

Strategic Direction
Bio >

Daniela works as a strategic advisor, facilitator and experience designer for high-impact leaders and organizations around the world. She has spent her professional life building ventures focused on social innovation in the United States, Middle East and Latin America. She has advised futurists, venture capitalists and visionaries and helped bring their large-scale initiatives from idea to manifestation. Previously, she served as Social Enterprise Special Advisor at Columbia University, Director of Global Partnerships at University of Pennsylvania's Center for Social Impact Strategy and Director of Strategy at Jerusalem Venture Partners. She received her Masters in International Affairs from Columbia University, founded TEDx events in Jerusalem, at the United Nations and Columbia University. She is also the Co-Founder of Casa de Ayni, a holistic leadership school for social impact inspired by the philosophy of Ayni, an Andean principle of sacred reciprocity. Daniela is a 500hr certified Hatha Yoga teacher and received her 200hr certification at Kripalu. She is a graduate of VITAL, a yearlong professional training program to provide safe, ethical, and effective psychedelic healing and integration.

Yasu Mali

Strategic Direction
Bio >

Yasu has spent the last decade facilitating leadership transformation in service of the earth. As a Partner at Leaders’ Quest she works with global companies and foundations responding to social and ecological pressures. She is the co-founder of the Three Horizons Network, supporting organisations such as Chatham House Sustainability Accelerator and WWF with the capabilities to better navigate uncertainty. She has trained hundreds of international leaders in futures thinking across business, policy, finance, and the third sector. Yasu is also a Strategic Advisor to Intelligent Life, a platform seeding a new paradigm in human consciousness. Previously she co-founded Liquid School, a consultancy supporting corporations to integrate sustainability into business. In her capacity as a board member to the nature-based leadership centre Embercombe, Yasu helped shape a new strategic direction towards rewilding people and land. Her great love is Martial Arts which she practices in the Chan Buddhist philosophy. 

Yasu Mali

Strategic Direction
Bio >

Yasu has spent the last decade facilitating leadership transformation in service of the earth. As a Partner at Leaders’ Quest she works with global companies and foundations responding to social and ecological pressures. She is the co-founder of the Three Horizons Network, supporting organisations such as Chatham House Sustainability Accelerator and WWF with the capabilities to better navigate uncertainty. She has trained hundreds of international leaders in futures thinking across business, policy, finance, and the third sector. Yasu is also a Strategic Advisor to Intelligent Life, a platform seeding a new paradigm in human consciousness. Previously she co-founded Liquid School, a consultancy supporting corporations to integrate sustainability into business. In her capacity as a board member to the nature-based leadership centre Embercombe, Yasu helped shape a new strategic direction towards rewilding people and land. Her great love is Martial Arts which she practices in the Chan Buddhist philosophy. 

Ivo Knoepfel

Strategic Direction
Bio >

Ivo is the founder of onValues, an independent advisory firm that serves families and foundations in better aligning their investments with their values and impact goals.  He has been a pioneer in sustainable and impact investing, having worked in the field for over 25 years.  He contributed to key initiatives that shaped the field in its early phases, including the launch of the first ESG indices, the Dow Jones Sustainability Indexes; the creation of impact funds targeting microfinance and development finance; the launch of the Principles for Responsible Investment and related initiatives. Natural capital investing, and its connections with climate change and social justice, is one of his main expertise areas.  He serves as advisor of Terratai, Asia’s first venture builder for businesses that protect and restore Asia’s most at-risk land and seascapes.

Ivo Knoepfel

Strategic Direction
Bio >

Ivo is the founder of onValues, an independent advisory firm that serves families and foundations in better aligning their investments with their values and impact goals.  He has been a pioneer in sustainable and impact investing, having worked in the field for over 25 years.  He contributed to key initiatives that shaped the field in its early phases, including the launch of the first ESG indices, the Dow Jones Sustainability Indexes; the creation of impact funds targeting microfinance and development finance; the launch of the Principles for Responsible Investment and related initiatives. Natural capital investing, and its connections with climate change and social justice, is one of his main expertise areas.  He serves as advisor of Terratai, Asia’s first venture builder for businesses that protect and restore Asia’s most at-risk land and seascapes.

Nathalie Widmer

Foundation Board
Bio >

Nathalie is the co-founder of Assarée, a next-gen impact investing platform, and is motivated by a commitment to investing in impactful ventures and projects to shift capital into planet positive ventures. Alongside this role, she co-founded the Female Wealth Owners (FWO) Empowerment for Impact Initiative. These experiences promote knowledge sharing and empower groups of women, especially those not yet identifying as investors, to recognize their agency. Through this initiative, Assarée encourages and supports them to explore avenues for collective action by redirecting capital towards future investments. Nathalie endeavors to serve the natural world and reconnect herself and others to it within a system more balanced and conscientious than the current status quo.

Nathalie Widmer

Foundation Board
Bio >

Nathalie is the co-founder of Assarée, a next-gen impact investing platform, and is motivated by a commitment to investing in impactful ventures and projects to shift capital into planet positive ventures. Alongside this role, she co-founded the Female Wealth Owners (FWO) Empowerment for Impact Initiative. These experiences promote knowledge sharing and empower groups of women, especially those not yet identifying as investors, to recognize their agency. Through this initiative, Assarée encourages and supports them to explore avenues for collective action by redirecting capital towards future investments. Nathalie endeavors to serve the natural world and reconnect herself and others to it within a system more balanced and conscientious than the current status quo.

Success for us is a human civilization that has re-established its place as a generative keystone species, brimming with rediscovered practices of meaning, living in delicate harmony amongst the many lifeforms that are our kin.

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Success for us is a human civilization that has re-established its place as a generative keystone species, brimming with rediscovered practices of meaning, living in delicate harmony amongst the many lifeforms that are our kin.

Subscribe for Updates